Railsware

About the Role

We are seeking a B2B Social Media Growth Manager to lead and scale our presence on LinkedIn and other relevant platforms. This role is ideal for a strategic and hands-on marketer who can turn insights into engaging content, grow audience engagement, and drive measurable business impact.

You will own the social media narrative end-to-end — from strategy development to content execution — helping shape how our brand and product are perceived in the global B2B SaaS space.

About the Company

We are a data integration and AI analytics platform helping businesses connect, manage, and activate data in one place. Social media plays a key role in our growth strategy, especially in reaching decision-makers across global markets.

Key Responsibilities

Own and grow the company’s LinkedIn presence through strategy, content planning, and execution
Develop and manage thought leadership content for company and executive profiles
Create, schedule, and publish high-quality B2B content aligned with brand and product goals
Optimize LinkedIn performance to increase reach, engagement, followers, and lead generation
Analyze content performance and continuously refine strategy based on data insights
Collaborate with marketing, product, and leadership teams to ensure consistent messaging
Support influencer, partner, and cross-promotional content initiatives
Monitor industry trends, competitors, and audience behavior to keep content relevant and competitive

Requirements

2+ years of experience in B2B social media or content marketing (SaaS or agency experience preferred)
Strong expertise in LinkedIn as a growth and lead-generation channel
Experience creating content for English-speaking markets (US, UK, EU, global audiences)
Excellent written English with strong storytelling ability (human-first, not AI-generated tone)
Analytical mindset with experience using data to optimize content performance
Strong ownership, independence, and ability to work in a fast-paced remote environment
Basic design awareness and familiarity with social media tools
Understanding of AI tools and ability to integrate them effectively into workflows
Strong communication and collaboration skills

Nice to Have

Experience growing X (Twitter) accounts for B2B brands or executives
Experience working with distributed or remote-first teams

How to Apply

Interested candidates should.

Click here to apply

To apply for this job please visit railsware.com.