CRM & Email Marketing Lead at Zeely AI

About the Role

Zeely AI is looking for a CRM & Email Marketing Lead to own and grow our CRM and email marketing function. You will lead the strategy, execution, testing, and optimization of lifecycle communications across email, push, and in-app channels.

Your work will directly support user activation, retention, conversion, monetization, and revenue growth.

About Zeely AI

Zeely AI is an AI-powered marketing platform helping businesses create UGC videos and advertising creatives, launch campaigns on Meta and TikTok, and track campaign performance from one platform.

• 2M+ businesses using Zeely
• 6x growth over the past year
• #1 in its category in the US market
• 200+ employees
• Expanding from B2C into B2B and SMB markets

What You’ll Do

• Own the CRM and lifecycle marketing strategy across the full customer journey.
• Build onboarding, retention, reactivation, and win-back campaigns.
• Develop email, push, and in-app communications based on user behavior.
• Create behavioral and event-driven customer segments.
• Improve activation, paid conversion, ARPU, LTV, retention, and revenue.
• Plan and run A/B tests using clear hypotheses and control groups.
• Analyze campaign and customer data to identify growth opportunities.
• Monitor funnels, cohorts, churn, and lifecycle performance.
• Partner with Product, Growth, Analytics, Engineering, and Marketing teams.
• Improve CRM processes, tools, automation, and infrastructure.
• Stay hands-on while building scalable systems for future CRM growth.

What We’re Looking For

• 6+ years of experience in CRM, lifecycle marketing, retention, or product-led marketing.
• Experience in product or SaaS companies.
• Proven ownership of CRM strategy, execution, analytics, and optimization.
• Strong track record of improving activation, retention, conversion, or revenue through CRM.
• Strong analytical skills across cohort analysis, funnels, segmentation, and experimentation.
• Deep understanding of activation, retention, and monetization in subscription or usage-based products.
• Experience managing CRM communications for 100K+ MAU.
• Strong expertise in behavioral segmentation and personalization.
• Experience working closely with Product, Analytics, and Engineering teams.
• Strong ownership and independent decision-making skills.
• Comfortable working hands-on while developing scalable CRM processes.

Why Join Zeely AI?

• Work with modern AI and marketing technologies.
• Join an experienced, high-performing international team.
• Work remotely with the option to use offices in Warsaw and Kyiv.
• Receive regular performance reviews and clear development opportunities.
• Take ownership of a high-impact growth function.
• Build CRM strategies for a global product serving millions of businesses.
• Grow with a company expanding into B2B and SMB markets.

How to Apply

Interested candidates should click here to apply